Unique Writing Tips for More Engaging Website Content

In this above-the-fold section, your aim should be to communicate the main purpose and focus of your website as succinctly as possible.

FIRST LEVEL

Start here / first level articles

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Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

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He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

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Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

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category 1

Conversion rate optimization

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Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

Read More

He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

Read More

Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

Read More

CATEG0RY 2

Copywriting

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Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

Read More

He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

Read More

Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

Read More

category 3

Sales page 

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Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

Read More

He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

Read More

Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

Read More

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliquat enim ad minim veniam nostrud exercitation ullamco laboris nisi ut aliquip nostrud exercitation ullamco.

Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

Read More

He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

Read More

Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

Read More

I walked down the path, wondering what I had done wrongly. For those 3 months, I had worked so hard to give ideas. Sure, the starting pay in social services was low, but I was doing my best with what I had.  I had helped the charity to grow the participation numbers by 3x over

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For the first five years of my career, I struggled with my jobs in the social services.  I thought I wasn’t that bad a candidate. After all, I had been shortlisted as the Global Graduate of the Year, ranking just second in a school of 35,000 students. I had been a Board Director, and had

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Latest articles

Full disclosure: I hold shares in Sheng Siong, but the company did not pay me to write this article. When the CEO talked about the government trying to set up a wet market in Zhenghua, I remembered why. The chicken seller had Sheng Siong right in front of his door step. I saw his face,

Read More

He looked familiar. But I couldn’t tell where I had met him before. He sat, telling me about his divorce, his incarceration, and how he was left with two daughters. Now, he was out of money. And he needed help. I did what I could, and sent him on his way. Later it occurred to

Read More

Disclaimer: I have no MBA or formal training in finance. My only business experiences come from running a content agency over the past 5 years, and managing a portfolio since September 2016. In these articles I highlight the qualitative aspects of the business, and what I learn from those business leaders in terms of how

Read More

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